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Zapp Mallet bemoans stagnant music industry, says jingles pay more

Veteran music producer Zapp Mallet has observed to  Flex Newspaper that producing commercials are more viable than music because of the poor structuring of the industry, which is why he’s therefore “making money from commercials, jingles and the likes, than I earn from music production”,

He mentions that he’s a music producer out of passion, hence his still being in the industry:

“Some of us come from a generation where we work for the love of the job, but the motivation changes at a certain stage. I’m still hanging on because I do it for the passion. I wish musicians would pay more. The system is rough for everybody, but I wish it gets better.”

“In the name of hype, lies have become truth. I hope these sound engineers who claim they are making enough money from music production are indeed earning it. With my experience in this industry, I know what’s on the ground in real life. Producers outside are making huge sums of money. Let’s work hard for an industry where everybody earns what is due them’’ he told the paper.

Zapp Mallet is among Ghana’s foremost music producers, receiving several honors including the prestigious Ghana Music Award for Producer of the Year consecutively between 1999 and 2001. He has also worked with an array of top Ghanaian stars including Suzzy and Matt, Lord Kenya, Becca, and reggae act Knii Lante.


–Gabriel Myers Hansen/ ENEWSGH

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